Stories by Rich Masters

BN-ON971_0619PO_J_20160619173803

Three Steps to Help Brands Manage and Move Beyond a Crisis

August 8th, 2016 by

After a 2-year-old boy was killed June 14 by an alligator at Walt Disney World, a brand representing magic seemed to be without pixie dust. In today’s news cycle, it is impossible for companies, especially those as large and iconic as Disney, to hide from online critics who thrive on call-outs of organizations undergoing a crisis.