Stories by Robin S. Goodman

Climate Change: Emerging Front in Crisis Comms

August 31st, 2009 by

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

Six Ways to Create Community Champions for Your Company’s Environmental Track Record

August 31st, 2009 by

Community affairs is sometimes wrongly portrayed as the back office corporate PR.  When it comes to the environment, positive community relationships in fact lie at the very heart of a company’s green reputation. Why is… Continued

Greening the Workplace: Leading Companies are Incorporating the Environmental Revolution into Internal Communications

August 10th, 2009 by

As the American public becomes more informed about environmental issues, and the Obama administration’s formidable “bully pulpit” commits the United States to a policy of carbon reduction, it’s evident that employees will increasingly scrutinize their… Continued

‘Green-back’: Does the Environment Sell in Investor Communications?

July 27th, 2009 by

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

Are Journalists ‘Green’ With Skepticism?

July 21st, 2009 by

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions.

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.