Author Archives: Robin S. Goodman

5 Ways to Avoid Crafting a Hollow Environmental Credo

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about. | MORE »

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Climate Change: Emerging Front in Crisis Comms

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then … | MORE »

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Six Ways to Create Community Champions for Your Company’s Environmental Track Record

Community affairs is sometimes wrongly portrayed as the back office corporate PR.  When it comes to the environment, positive community relationships in fact lie at the very heart of a company’s green reputation. Why is … | MORE »

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Greening the Workplace: Leading Companies are Incorporating the Environmental Revolution into Internal Communications

As the American public becomes more informed about environmental issues, and the Obama administration’s formidable “bully pulpit” commits the United States to a policy of carbon reduction, it’s evident that employees will increasingly scrutinize their … | MORE »

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‘Green-back’: Does the Environment Sell in Investor Communications?

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this … | MORE »

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Are Journalists ‘Green’ With Skepticism?

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions. | MORE »

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