Stories by Regina D'Alesio

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Beware of Meaningless Social Media Numbers

May 1st, 2012 by

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Beware of Meaningless Social Media Numbers

May 1st, 2012 by

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Best Strategy for Facebook Engagement Is Constant Evolution

April 24th, 2012 by

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

Best Strategy for Facebook Engagement Is Constant Evolution

April 24th, 2012 by

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 1st, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit, Krisleigh Hoermann shares some of the American Heart Association’s Twitter tactics.

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 1st, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit, Krisleigh Hoermann shares some of the American Heart Association’s Twitter tactics.