Stories by Richard Brownell

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.

In a crisis situation, your physical presence can say just as much as the message you are delivering.

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.