Author Archives: Richard Brownell

avatar

About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

8 Rules to Sharpen Your PR Writing

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting. | MORE »

Posted in Career Advice, Free Content, Internal Communication, Media Relations, Water Cooler | Tagged , , | 2 Comments

The Game of Thrones of Social Media

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain. | MORE »

Posted in Digital PR, Free Content, Social Media | Tagged , , | Comments Off

6 Pinterest Tips for Telling Your Brand’s Story

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , , , | Comments Off

How to Get Your Brand Started on Instagram [Infographic]

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off

4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

Posted in Digital PR, Free Content, Measurement, Water Cooler | Tagged , , , | Comments Off

Leaked FTC Report Reveals How Google Altered Search Results

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off

Snapchat Shows (Again) Why Brands Need to Be On Its Platform

The Snapchat social media platform has grown to become a major player in the content distribution game.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , , , | Comments Off

PR News’ CSR Award Winners Celebrated in Nation’s Capital

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.  | MORE »

Posted in Awards, Corporate Responsibility, CSR, Free Content, Nonprofit, Nonprofit PR, Water Cooler | Comments Off

#InternationalWomensDay Campaign Cuts Through Clutter With Absence

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause. | MORE »

Posted in Corporate Responsibility, Digital PR, Free Content, Media Relations, Water Cooler | Tagged , , , | Comments Off

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts. | MORE »

Posted in Free Content, Measurement, Water Cooler | Tagged , , | Comments Off