Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster. | MORE »

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3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

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Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels. | MORE »

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How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

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#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

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4 Ways PBS Shapes Content for Maximum Facebook Exposure

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful. | MORE »

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Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

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3 Brand Communications Tips for the Heartbleed Security Breach

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure. | MORE »

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CVS’ Cigarette Announcement Advances CSR Through Communications

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.  | MORE »

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PR News Announces Winners of 2014 CSR Awards

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.  | MORE »

Posted in Awards, CSR, Free Content, Water Cooler | Tagged | 2 Comments