Author Archives: Richard Brownell
The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety …
Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.
Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.
A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.
UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?