Stories by Richard Brownell

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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PR News Announces Winners of 2015 Agency Elite Awards

October 27th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

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PR News Announces 2015 Platinum PR Award Winners

October 26th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

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9 Steps to Optimizing Social Media Content

October 22nd, 2015 by

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

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5 Snapchat Tips for Better Brand Engagement

October 16th, 2015 by

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.

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How to Create a Healthy Link Profile to Improve SEO

October 15th, 2015 by

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.

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The hardest part about working in PR is…

October 9th, 2015 by

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

7 PR Tips for Employee Communications

October 7th, 2015 by

Here are some solid PR tactics internal communicators can rely on to effectively engage with company employees.

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5 Tips to Tell a Compelling Brand Story on Social Media

September 30th, 2015 by

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

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How to Turn ‘Nice to Know Data’ Into Actionable Insights

September 25th, 2015 by

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.