Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

What Keeps PR People Up at Night

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day. | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | 3 Comments

WNBA Scores Media Relations Win With Pride Campaign

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base. | MORE »

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9 Common Constructive Criticisms of PR Writing

Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | 1 Comment

7 Factors in Making SEO Work for Your Brand

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen. | MORE »

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3 Cool Ways To Harness the Power of Your PR Award

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.  | MORE »

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Brands Watch #BringBackOurGirls From the Sidelines

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance. | MORE »

Posted in Corporate Responsibility, Free Content, Social Media, Water Cooler | Tagged , , , , | 2 Comments

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster. | MORE »

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3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

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Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , | 2 Comments

How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off