Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Don’t Avoid Activists on Social Media, Join the Conversation

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »

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4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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7 Keys to Crisis Message Development

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »

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PR News Announces 2014 Top Places to Work in PR

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.  | MORE »

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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

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Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

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5 Tips for Effective PR Networking

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.  | MORE »

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Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

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6 Ways to Make Brand Journalism Work for You

The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »

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