Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.  | MORE »

Posted in Free Content, Measurement, Water Cooler | Tagged , , , | 1 Comment

PR News Announces Winners of Digital PR and Agency Elite Awards

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.  | MORE »

Posted in Agency Elite, Awards, Digital PR, Free Content, Water Cooler | 1 Comment

Overcoming the Challenges of Digital PR Campaigns

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.  | MORE »

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UPS, FedEx Seek Change in Holiday Shopping Message

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along? | MORE »

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4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.  | MORE »

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10 Tips for Telling a Story That Engages Audiences

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products? | MORE »

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10 Larry Ellison Quotes for Business-Savvy Communicators

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators. | MORE »

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6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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PR News Announces Platinum PR Awards Winners

PR news announced the winners and honorable mentions of its 2014 Platinum PR Awards at a luncheon at the Grand Hyatt in New York City on September 16, 2014 | MORE »

Posted in Awards, Free Content, Platinum, Top Work Places, Water Cooler | Comments Off