Stories by Richard Brownell

Here are some thoughts to consider when starting a video project from scratch.

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

Here are some solid PR tactics internal communicators can rely on to effectively engage with company employees.

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.