Author Archives: Richard Brownell
What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?
Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes.
It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.
Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.
What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.
This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.