Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Infographic: The State of Infographics

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage?

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4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.

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Mike Nichols’ Career Offers Lessons for All Communicators

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.

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5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.

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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

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4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.

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Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

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10 Tips for Achieving Work-Life Balance

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.

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4 Tips to Craft Content That’s Shareable and Likeable on Social Media

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

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6 Rules for an Engaging Social Media Messaging Strategy

Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.

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