Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »

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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »

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4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.  | MORE »

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Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

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10 Tips for Achieving Work-Life Balance

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say. | MORE »

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4 Tips to Craft Content That’s Shareable and Likeable on Social Media

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success. | MORE »

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7 Factors in Content Creation for Google

Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »

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6 Rules for an Engaging Social Media Messaging Strategy

Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages. | MORE »

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5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

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Crisis Communications at Work in NYC Ebola Case

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.  | MORE »

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