Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

One-Way ‘Conversations’ Plague Brands

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

Posted in Awards, Digital PR, Free Content, Social Media, Social Media Icon Awards, Water Cooler | Comments Off

6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Water Cooler | Tagged , , , | Comments Off

A Day in the Life of PR: Win a $500 AmEx Gift Card

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »

Posted in Digital PR, Employee Relations, Free Content, PR Agencies, Water Cooler | Comments Off

4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

Posted in Free Content, Media Relations, Media Training, Nonprofit PR, Water Cooler | Tagged , , | Comments Off

Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

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How Tom Brady Can Stop His Reputation’s Deflation

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior. | MORE »

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8 Benefits of Business Blogging [Infographic]

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Social Media, Water Cooler | Tagged , , | Comments Off

3 PR Takeaways From Pew’s News Media Report

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.  | MORE »

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