Author Archives: Richard Brownell
A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.
Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.
Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.
PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.