Stories by Richard Brownell

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Top 10 PR Crises of 2015

December 17th, 2015 by

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.

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2015 Rising PR Stars Honored by PR News

December 9th, 2015 by

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

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PR News’ 2015 Top Places to Work in PR Celebrated at National Press Club

December 9th, 2015 by

PR News celebrated the winners of its 2015 Top Places to Work in PR at a luncheon at the National Press Club in Washington, D.C. on Dec. 9, 2015.

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PR News Announces 2015 PR People Awards Winners

December 9th, 2015 by

PR News honored the passionate professionals of PR at its 2015 PR People awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

10 Tips for Targeted Media Pitches

November 19th, 2015 by

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

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3 Ways PR Pros Can Prove Social Media Success

November 11th, 2015 by

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.

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PR News Announces 2015 Digital PR Awards Winners

November 9th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.

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4 Steps Toward a Productive PR Team

November 4th, 2015 by

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.