Author Archives: Richard Brownell
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.
PR News celebrated the honorees of this year’s Top Women in PR Awards Luncheon, held at New York City’s Grand Hyatt on Feb. 27, 2015.
If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.
When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.
Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.
Are you doing everything you can to protect your company’s digital data? Read here to find out how you can help improve cyber security.