Author Archives: Richard Brownell
If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.
When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.
Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.
Are you doing everything you can to protect your company’s digital data? Read here to find out how you can help improve cyber security.
Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.