Author Archives: Richard Brownell
PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.
Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.
The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety …
Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.