Stories by PR News Staff

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

5 Job Interview Questions that Get to the Truth

December 12th, 2012 by

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

How to Avoid the Worst Mistakes in Writing a Press Release

December 11th, 2012 by

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

When Animals Help Tell a PR Story

December 7th, 2012 by

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Poll: Biggest PR Blunder of 2012

December 4th, 2012 by

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Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

If the Pope Can Tweet, Why Can’t Your CEO?

December 3rd, 2012 by

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.