Author Archives: PR News Staff

Words that Repel Reporters (Let us Count the Ways)

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | 79 Comments

Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, Research, Water Cooler | Comments Off

5 Job Interview Questions that Get to the Truth

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills. | MORE »

Posted in Featured, Free Content, Water Cooler | 2 Comments

How to Avoid the Worst Mistakes in Writing a Press Release

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 3 Comments

When Animals Help Tell a PR Story

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 6 Comments

Poll: Biggest PR Blunder of 2012

App loading… Please enable javascript. (function(){ var s = document.createElement(‘script’); s.type = ‘text/javascript’; s.async = true; var host = (document.location.protocol == ‘http:’) ? ‘cdn.snapapp.com’ : ‘scdn.snapapp.com’; s.src = ‘//’ + host + ‘/widget/widget.js’; s.id = … | MORE »

Posted in Featured, Free Content | Comments Off

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

Production house just a preview of things to come for PR pros that are producing more online-video programming. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

If the Pope Can Tweet, Why Can’t Your CEO?

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off