Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.