Author Archives: Paul Gillin and Eric Schwartzman

The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

Posted in Digital PR, Free Content, How To, Measurement, Social Media | Comments Off