Stories by PRNEWS

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.

PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.

PenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.

PRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

A reader argues PR’s ethics codes cover use of imagery. Companies using stock art unethically–making the company or its products appear to be something they’re not–will enjoy short-term gains only, he writes.

Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.

PRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.