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The Week in PR

January 18th, 2016 by

The Week in PR

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

The Week in PR

January 11th, 2016 by

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.

4 Reasons Why You Should Adopt Compelling Branded Content

January 11th, 2016 by

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.

Six Resolutions That PR People Should try to Break in 2016

January 4th, 2016 by

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.