As you seek entry-level talent for your organization do you wonder what college students are learning and how it is priming them for PR careers? To inform you, the senior executive, about this we asked newly minted PR pros Farley Fitzgerald, communications manager, National Geographic Society, and Ariel Miller, account manager, INK PR, to share their thoughts. Their former professor, Dr. Julie Lellis, also provides insight on how good academic programs should shape our generation’s best communicators.
Stories by Farley Fitzgerald, Ariel Miller and Julie Lellis
As we reach the two-year anniversaries of live-streaming mobile apps Meerkat and Periscope, it’s a good opportunity to remember that even if your business hasn’t yet broadcast its first live video, we’re still very much in the early adoption phase. And while the moniker “live-streaming professional” is thrown around a lot, some in the community are truly hitting their stride and creating genre-defining content. If you consider yourself new to the space, here are six outstanding live streamers to learn from before you implement your own strategy.
With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the platform to drive more users to their site? Here are four tips to keep in mind to optimize your Facebook Live strategy.
New digital platforms are driving the evolution of communications departments into media conglomerates, generating graphic, video and other content for both broad and targeted audiences. The agenda spans from an annual horizon of what we need to communicate, all the way down to what just happened a moment ago online and whether there is an organic way to join the conversation. So, Southwest Airlines is exploring how to create content from conversation trends, born out of data and presented in a timely manner.
At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional paths. With the speed of communication driving faster to keep up with the speed of connection, we decided to transform our corporate destination into an online magazine that delivered at the speed of our consumers’—and critics’—digital lives. With that, Coca-Cola Journey was launched.
Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.
Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner. Nonetheless, it’s clear that many brands have yet to grasp the importance of customer support on social media and what a critical part it plays in overall brand marketing. So let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust plan.
It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.
Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? Here are seven key trends our research uncovered.
Is anybody paying attention to what’s happening on the gridiron? Who’s on first? Not so slowly the Super Bowl is becoming more and more about social media and brands and less and less about football. If history is an example, there will be far more talk online about the commercials than the game. And this year several prominent brands will be drifting away from TV ads in favor of social media. What can communicators take away from the developments influencing this cultural phenomenon?