Stories by PR News

Newton’s Law: When Communicating Bad News, Don’t Let Your Response Become the Story

February 15th, 2016 by

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

5 Tips for Working With Startups in the Healthcare Tech Space

February 15th, 2016 by

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

The Week in PR

February 15th, 2016 by

The Week in PR

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

When Change Is Necessary: 5 Things to Consider Prior to Rebranding

February 15th, 2016 by

Fortunately, there are some parameters by which you can measure your need for a rebrand.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

How to Use Social and Traditional Media to Promote Your White Paper

February 8th, 2016 by

There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.