Editor’s Note: We thought the story of Emily Lenzner, VP, global communications, Atlantic Media, was such a fine case study of PR and media cooperation that we wanted to share it with you.
Stories by Emily Lenzner
Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.
This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.
Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.
From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.
Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
“What your body says is as important as what your mouth says.”
For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.