Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
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On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
Fortunately, there are some parameters by which you can measure your need for a rebrand.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.