It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.
Stories by Gregory Galant
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)
January 16th, 2024 by Gregory GalantA Resolution for Crisis Communicators: Banish Clichés
January 11th, 2024 by Chris GidezOur author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
10 Tips to Craft Compelling Pitches in a Skeptical Media World
January 5th, 2024 by Michelle UbbenGiven the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
Lessons Learned from 2023’s Biggest PR Moments
December 20th, 2023 by Christine ReillyAs we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.
PR for Experiential Campaigns: Making Your Activation Stand Out
December 14th, 2023 by PRNEWSAttendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.
PR Finally Has a Seat at the Table—Thanks to Better Measurement
December 11th, 2023 by Laura EmanuelHow PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.