Author Archives: PR News

Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort. | MORE »

Posted in Employee Relations, Free Content, freed up premium content, Internal Communication, Subscription Content | Comments Off

The Week in PR

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago. | MORE »

Posted in Free Content, freed up premium content, Subscription Content | Comments Off

The Week in PR

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit. | MORE »

Posted in freed up premium content, Subscription Content | Comments Off

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work. | MORE »

Posted in Free Content, freed up premium content, Measurement, Social Media | Comments Off

PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction. | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Comments Off

Week in PR

Twitter removed the interim tag from co-founder/interim CEO Jack Dorsey’s title, a move greeted on Wall Street with a 7% rise in Twitter’s share price. | MORE »

Posted in Free Content, freed up premium content, Subscription Content | Comments Off

Volkswagen PR Exec Speaks: ‘Company Takes This Matter Very Seriously,’ Media Site Tab Added

Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy. | MORE »

Posted in Crisis Management, Free Content, freed up premium content | Comments Off

Week in PR

PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire | MORE »

Posted in Free Content, freed up premium content | Comments Off

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

We asked journalists and PR pros about ways to build better relationships with each other. | MORE »

Posted in Free Content, freed up premium content, Media Relations | Comments Off

Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation

Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis. | MORE »

Posted in Free Content, freed up premium content | Comments Off