Author Archives: PR News
A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
Launched in 2008 as Virtual Piggy (VPIG), Oink realized that it needed to rebrand to increase its appeal to the hip, young Generations Y and Z that its products were created for, as well as their parents—the buyers of the digital wallet service. The revamp needed to differentiate the brand, whose products include an app and a debit card, from competitors in what is an increasingly congested market.
Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.
Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.
As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front.
PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point?
As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream.