Author Archives: PR News
Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message.
Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed.
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.
Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an
As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.
Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.
Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth.