Author Archives: PR News

Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

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Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

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Comings and Goings: PR People Moves for the Week of December 22, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.

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10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

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PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

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Case Study: Campaign Debunks Misperceptions about Public Housing

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

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Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

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