The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.
Stories by PR News
Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.
In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Social listening doesn’t cut it. Audience intelligence is replacing it.