Author Archives: PR News
Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.
A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.
Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014.
How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.
HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.
PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.