Stories by PR News

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

The Week in PR

February 1st, 2016 by

The Week in PR

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

The Week in PR

January 25th, 2016 by

The Week in PR

Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

January 25th, 2016 by

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.

47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

The Week in PR

January 18th, 2016 by

The Week in PR

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.