Stories by Roger Sametz, President, CEO, Sametz Blackstone Associates

When Change Is Unnecessary: 5 Things to Consider Prior to Rebranding

March 7th, 2016 by

Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

What The Martian Teaches Us About Employee Communications in a Crisis

February 29th, 2016 by

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.

Why AVEs Persist as a Metric—and What to Do About It

February 29th, 2016 by

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort

February 29th, 2016 by

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

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How to Monitor Competitive Intelligence to Drive Your PR Strategy

February 22nd, 2016 by

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

The Week in PR

February 22nd, 2016 by

There have been several changes at Ogilvy. The biggest is the departure of Atlanta office chief Mickey Nall, which a senior Ogilvy official confirmed for PR News Friday.

Tapping Internal Talent to Build a Low-Cost Development Program

February 22nd, 2016 by

How do you take your corporate communications department from best in class to world class?