Author Archives: PR News

Blogs Emerging as News Release Platform

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW. | MORE »

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Don’t Let Testy Interview Devolve Into a Debate About Your Brand

It’s one thing for a top executive to be camera-ready for a media interview and know his talking points cold. It’s another when the reporter has a bone to pick with the executive, has a habit of interrupting the responses and can barely contain his or her hostility toward the brand or organization. | MORE »

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Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible

Prior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands. | MORE »

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Case Study: Putting a Premium on Collaboration and Bolstering Content Creation Extends Clientele

The ampersand not only is part of the agency’s logo, but indicative of a culture that places a premium on cooperation. That goes for both internal and external purposes. | MORE »

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Mistargeting Your Message Can Be a PR Misadventure; SMBs Looking for More Guidance on Online Marketing

▶ Another Excuse to Banish ‘Spray and Pray’ for Good : Mistargeting your messages is a chronic problem in PR—and it’s starting to get worse. According to the 4th annual consumer survey by social Web | MORE »

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Social and Mobile Channels Provide New Wheels for Your Media Tours

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.  | MORE »

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Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications

PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.

These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications. | MORE »

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Apps Take on Dual Role for Marketers; Catering Your Communications to Different Types of ‘Deal Seekers’

Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts. | MORE »

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Special PR Strategies Needed for Crises That Move Slowly, and Evolve

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Subscription Content | 3 Comments

PR News Announces Nonprofit PR Awards Finalists

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.  | MORE »

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