Author Archives: PR News

The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

Posted in Career Advice, Crisis Management, Digital PR, Employee Relations, Free Content, freed up premium content, Research, Social Media, Subscription Content | Leave a comment

Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Research, Social Media, Subscription Content | Leave a comment

For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

Posted in Career Advice, Employee Relations, Free Content, freed up premium content, Internal Communication, Measurement, Subscription Content | Leave a comment

Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

Posted in Employee Relations, Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment

Using Inventive Messages to Inspire Young People

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Internal Communication, Nonprofit PR, Social Media, Subscription Content | Comments Off

Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Measurement, Research, Subscription Content | Comments Off

Shooting for Brand Lift via March Madness

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Media Relations, Social Media, Subscription Content | Comments Off

The Week in PR: March 30, 2015

McDonald’s seeks ‘Moments of Joy as sales’ slump. | MORE »

Posted in Corporate Responsibility, Crisis Management, Digital PR, Free Content, freed up premium content, Social Media, Subscription Content | Comments Off

Picture This: Retailers Flock to Instagram

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.  | MORE »

Posted in Digital PR, Free Content, freed up premium content, Social Media, Subscription Content | Comments Off

Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Media Relations, Subscription Content | Comments Off