Stories by Reg Rowe

The 12-Step Method…to Jargon-Free PR Writing

February 16th, 2015 by

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

Inquiring Minds

February 16th, 2015 by

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

The Williams Affair: A Teachable Moment for PR

February 16th, 2015 by

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

15/30: PR/Marketing News and Executive Changes

February 9th, 2015 by

Here’s a look at PR and marketing news as well as executive changes for the week of February 9, 2014.

The Google Trail

February 9th, 2015 by

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

Case Study: PR Campaign Connects Fair Trade to Mother’s Day

February 9th, 2015 by

To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world?

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

Marketers to Tap Journalists for Content

February 9th, 2015 by

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.