In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.
Stories by Dale Bornstein
Everything PR Pros (and Brands) Need to Know About Deepfakes
July 6th, 2020 by Ellen HuberUsing AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.
Making the Most of Your Remote PR Internship
July 3rd, 2020 by Ireland Betta, Kenley Green and Kelly PalaciosWith health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.
PRNEWS GRADES: July 4 Edition
July 2nd, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Fourth of July messaging.
[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality
July 2nd, 2020 by PRNEWSPRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
How to Employ Influencer Marketing During the Pandemic
July 1st, 2020 by Allison Fitzpatrick and Paavana KumarIs this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.
Invention-First PR Earns a New Spot at the Table
July 1st, 2020 by Adam RitchieThe traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.
Value and PR Must be Linked to Maintain Business Strength During COVID-19
July 1st, 2020 by Erik ZijdemansFaced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
Public Service Announcements Rally America to Fight the Coronavirus
July 1st, 2020 by PRNewsIn March, when COVID-19 was declared a pandemic, many communicators realized that they faced a problem that required an immediate PR response. How could the government quickly educate the public about ways to fight the novel coronavirus? Television broadcasters helped provide an answer.
How to Ensure Employees are Valued During the Pandemic
June 30th, 2020 by Meagan MeldrimThe adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.