PRNEWS welcomed Caroline Jones, executive director of Social Media Club, Inc., to talk about the intense pressure social media managers are under these days.
Stories by PRNEWS
How The Michael J. Fox Foundation Navigates This Uncertain Time
June 12th, 2020 by Kathy BloomgardenKathy Bloomgarden, CEO of Ruder Finn, spoke with Holly Teichholtz, SVP communications and content strategies at The Michael J. Fox Foundation for Parkinson’s Research. The two discussed pandemic-related disruptions to the workplace, the future of work, and how the nonprofit sector can best respond to the Black Lives Matter movement.
[VIDEO] LinkedIn Live Secrets With CompTIA’s Kelly Stone
June 11th, 2020 by PRNEWSCompTIA’s senior director of global social media Kelly Stone shared LinkedIn Live best practices with PRNEWS senior content manager Sophie Maerowitz.
Lessons Earned: How a PR Pro Found Her Voice
June 10th, 2020 by Linda RutherfordIn this continuing series about lessons in career and life, a senior communicator explains how she overcame her hesitancy to speak up in leadership meetings.
Cross-Cultural Marketing and Messaging During a Dual Pandemic
June 8th, 2020 by Helen SheltonWe’re at a crossroads, so the question is not whether brands should speak out, but how. Yet lacking an authentic message backed up with action, brands can be headed for disaster. In addition, before wading into multicultural communication and marketing, know your audience, be respectful and commit to a long-term commitment.
Mr. Floyd and My Dad: Moving from Exclusion to Inclusion
June 7th, 2020 by Angela ChitkaraThe killing of George Floyd led the author to think of her father, an immigrant who poured his life into his children. He expected that providing his children with a strong education would help them succeed professionally and personally. Pure merit isn’t enough when structural racism and exclusionary practices exist. The status quo must go, the author argues. Stakeholder capitalism is here to stay.
It’s Time to Get Uncomfortable
June 3rd, 2020 by Dwayna Haley, SVP & Practice Director, Brand Innovation & Impact, Porter NovelliAs communicators, we have a powerful opportunity to positively influence behavior change. Through messaging with strategic calls-to-action, brilliant creative and multichannel outreach, we can impact wide-spread sea change in any environment. Whether you’re operating from agency or brand, our shared purpose within this discipline is to do well by doing good.
Why PR Needs to Avoid Convenient Diversity Now
June 2nd, 2020 by Neil FooteThe business case for diversity and inclusion is well known. Now, the pandemic and wrongful death of George Floyd in Minneapolis have teed up an opportunity for corporate communicators and PR agencies to re-shape their organizations’ values on diversity and inclusion. It’s a moment that PR should not miss.
A Guide to Avoiding Pitfalls and Reaping Benefits of Influencers During COVID-19
June 2nd, 2020 by Allison Fitzpatrick and Paavana KumarSome marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.
Virus Communication at U of Oregon: Consistent with Reasonable Repetition
June 2nd, 2020 by Juan-Carlos MolledaIn our series with Institute for PR, the dean of the University of Oregon’s communication school discusses the lessons he’s learned about maintaining contact with the academic community during the pandemic.