PRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
Stories by PRNEWS
How to Employ Influencer Marketing During the Pandemic
July 1st, 2020 by Allison Fitzpatrick and Paavana KumarIs this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.
Invention-First PR Earns a New Spot at the Table
July 1st, 2020 by Adam RitchieThe traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.
Value and PR Must be Linked to Maintain Business Strength During COVID-19
July 1st, 2020 by Erik ZijdemansFaced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
Public Service Announcements Rally America to Fight the Coronavirus
July 1st, 2020 by PRNewsIn March, when COVID-19 was declared a pandemic, many communicators realized that they faced a problem that required an immediate PR response. How could the government quickly educate the public about ways to fight the novel coronavirus? Television broadcasters helped provide an answer.
How to Ensure Employees are Valued During the Pandemic
June 30th, 2020 by Meagan MeldrimThe adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.
Pride, Politics and Communication: A Q&A with Mayor Annise Parker
June 28th, 2020 by Ed PattersonAs Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.
PRNEWS GRADES: Pride Edition
June 26th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Pride campaigns.
[VIDEO] FINN Partners’ Justin Buchbinder Talks Facebook Boycott, Pride
June 25th, 2020 by PRNEWSPRNEWS talked to Justin Buchbinder, social media director at FINN Partners and longtime PRNEWS source and speaker, about brands’ boycott of Facebook advertising in July, Pride 2020 on social, and social media features he’s excited about.
Lessons Earned: Helping a High-Profile Brand Regain its Reputation
June 23rd, 2020 by Kirk StewartIn this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.