Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.
Stories by Jamie McLaughlin
[VIDEO] Scott Dobroski of Glassdoor talks employment communications during the pandemic
July 16th, 2020 by PRNEWSPRNEWS welcomes Scott Dobroski of Glassdoor to discuss the changes in employment communications during the pandemic.
Winners Announced for Top Places to Work in PR
July 12th, 2020 by PRNEWSPRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.
Strength in Numbers: Hashtag-Crafting Lessons from #BlackLivesMatter
July 10th, 2020 by Cedric F. BrownThe social movement Black Lives Matter is one of several groups calling for an end to structural racism and promoting fair police treatment. A look at some of the movement’s hashtags offer lessons for coalitions in and out of the social advocacy sphere.
How an Amateur Learned to Pitch Like a PR Pro During the Pandemic
July 10th, 2020 by Tyler EricksonMost PR pros learn about media relations in school or on the job. Matt Newey, a photographer and ski nut, absorbed some of the basics through trial and error. He pitched his personal story of contracting COVID-19 to hundreds of reporters. It worked.
Influencers Pivot to Public Sector and Education During Pandemic
July 9th, 2020 by Sarah WareThe pandemic has caused more than a few sectors to pivot. Why not influencers? With travel and leisure destinations largely off the radar, influencers increasingly are working with the public sector, education organizations and social causes. The goal in most cases is to promote awareness of health and other messages.
Storytelling Gold and Your Company’s Pandemic History
July 8th, 2020 by Jason DresselWe’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.
Lessons Earned: Unleashing the Superpowers of Your Staff
July 7th, 2020 by Dale BornsteinIn this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.
Everything PR Pros (and Brands) Need to Know About Deepfakes
July 6th, 2020 by Ellen HuberUsing AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.
Making the Most of Your Remote PR Internship
July 3rd, 2020 by Ireland Betta, Kenley Green and Kelly PalaciosWith health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.