Stories by PR News

For PR, Vying for Attention is Becoming the New Currency

April 13th, 2015 by

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.

Listen to Your Team and be Listened to

April 13th, 2015 by

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.

Confronting the Critics Online

April 13th, 2015 by

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

Teaching Execs How to Channel Hop

March 30th, 2015 by

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

Shooting for Brand Lift via March Madness

March 30th, 2015 by

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

Picture This: Retailers Flock to Instagram

March 30th, 2015 by

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

Brand Changes Mean Having New Conversations

March 23rd, 2015 by

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.