Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.
Stories by Felicia Blow and Andrea Gils Monzón
Winners of PRNEWS CSR & Nonprofit Awards Announced
October 15th, 2020 by PRNEWSCommunicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued
How PR Can Move Beyond National Hispanic Heritage Month
October 14th, 2020 by Carla SantiagoIt is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.
Tips for How Communicators Can Bond with Hispanics
October 13th, 2020 by Yesenia ReinosoIn honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.
Nikola Demonstrates Why Silence is Not Always Golden in a PR Crisis
October 6th, 2020 by Thom WeidlichOne of the most difficult aspects of crisis communication is deciding when and how to respond. In the case of truck start-up Nikola, which a short-seller attacked as a fraud, it chose to respond almost immediately to a short-seller’s allegation-filled report. Now with Nikola’s CEO gone, the company must be as transparent as possible in combatting allegations.
How to Bring Products to Market When Trade Shows are on Hiatus
October 6th, 2020 by Shena StarrThere was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.
The 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala
October 2nd, 2020 by PRNEWSThe PRNEWS team has announced the 2020 Platinum Awards finalists. Winners across several dozen categories will be announced live in October.
Tips for Protecting Your Brand in the Age of Cancel Culture
October 1st, 2020 by Lisa RobertsYou can’t stop what you don’t see coming. The internet is comprised of thousands of small, hyper-connected sub-cultures. Many will use brands to further their agenda. To protect her brand, the communicator needs to understand what motivates these online groups so she can spot a disruptive narrative in its earliest stages.
Dwindling Newsrooms Highlight Need for Robust Content Strategies
September 29th, 2020 by Michael MonahanEven before the pandemic, plenty of major media outlets were struggling to stay in business. With fewer targets to pitch, is it time to ditch your media relations strategy? Veteran communicator Michael Monahan argues there still are myriad ways to attract coverage, even if one of the solutions means PR pros are crafting content.
5 Simple SEO Tips to Help Generate Business Leads
September 28th, 2020 by David LandisIt’s an age-old question (well, not quite): ‘Beyond keywords, how can I get better search results on Google?’ That question bleeds into another one, which really is a classic: ‘How do I generate business leads?’ Veteran communicator David Landis has five easy tips that may lead to you having an inbox overflowing with leads.