For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup.
Stories by Myra Oppel
The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?