Author Archives: PR News
Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.
Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.