Author Archives: PR News

Media Relations Manners

To cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls. | MORE »

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The Most Effective Pitch May Be None At All

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations. | MORE »

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Social Media Beckons New Relationships

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients. | MORE »

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Media Relations: A Bureau Chief’s Perspective

Many PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption. | MORE »

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PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos. | MORE »

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A Huge Bet That Paid Off

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to | MORE »

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The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control. | MORE »

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Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content. | MORE »

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PR Pros Need to Reevaluate Pinterest and Snapchat

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally. | MORE »

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The Week in PR – A roundup of PR and marketing-related news

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House). | MORE »

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