Author Archives: PR News

Integrating the Comms Function

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization. | MORE »

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The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

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Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

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Communicators Scramble to Consolidate PR Metrics

Long the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance. | MORE »

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How to Fuel Your PR Measurement Effort

Call it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget). | MORE »

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Survey: PR Still Spotty on Measurement

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality. | MORE »

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The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

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Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

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For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

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Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

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