Author Archives: PR News

10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected. | MORE »

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PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.  | MORE »

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Case Study: Campaign Debunks Misperceptions about Public Housing

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives. | MORE »

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Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business. | MORE »

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Content Marketing Grapples With Growing Pains

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut. | MORE »

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Media Matters

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences. | MORE »

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Revenue Projections

The latest stats from Gould+Partners show top-line net revenue increasing for most of the PR agencies responding to the survey, as “projects” start to perform better than monthly retainers. | MORE »

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Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community. | MORE »

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Convergence of Marketing and PR to Accelerate in 2015

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead. | MORE »

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