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Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.
While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed
We ask 4 PR pros to discuss Volkswagen’s future.
Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?
No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.
It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.
Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.
A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.