Author Archives: PR News
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
Case Psychological Association’s Campaign Builds Awareness Of Therapy as an Alternative to Treatment With Drugs
The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in
Brands With Videos Have Easier Time Reeling in Viewers; Teens Are Starting To Migrate Away From Facebook
▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos
Seven Things You Will Learn in This Week’s Issue of 1. JCPenney may need to craft a “behaviorial message,” to stop the bleeding following Ron Johnson’s firing. (p. 1) 2. Nearly 20% of employees
Case Study: Comprehensive Research and Subject-Matter Expertise Drive Success of a Nonprofit Foundation’s Twitter Chat 50 Tweets Reach Thousands
In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.
Celebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.
Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver
For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
Smaller-Sized PR Agencies Ramp Up Digital Services; Online Media Consumption Now Exceeds Offline Use Share Buttons Boost Email
▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second