Author Archives: PR News

The Week in PR

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.  | MORE »

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Integration, Mobile, Content Ahead in 2016

What are PR leaders thinking about as we head toward 2016? | MORE »

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The Week in PR

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak. | MORE »

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New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently. | MORE »

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The Week in PR

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.  | MORE »

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How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October. | MORE »

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How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

We asked four PR pros with extensive writing backgrounds to provide tips and tactics. | MORE »

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Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement. | MORE »

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The Week in PR

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.  | MORE »

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Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results. | MORE »

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