Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Stories by PR News editors
When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.