Stories by PR News


60% of Global Brands Unprepared for GDPR; Just 28% Believe Data Regime Will Mean Big Changes

April 24th, 2018 by

GDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.


Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon Ship

April 24th, 2018 by

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup


Starbucks Made the Right Moves to Defuse Crisis Yet More Work Remains, PR Pros Say

April 24th, 2018 by

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it


Just 9% of U.S. Teens Name Facebook as Favorite Social Media Platform, Snapchat Tops Teens’ List

April 17th, 2018 by

How many ways can data show it? Facebook is the social platform of choice for those older than 18. PiperJaffray found another way to express this thought. It asked U.S. teens to name their favorite social platform. Just 9% of them responded that it was Facebook. Nearly 50% said Snapchat was at the top of their lists.

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SXSW 2018: 5 Consumer Shifts Shaping 2020

March 15th, 2018 by

At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.


My Daily 15,000-Step Journey to Authentic Self at SXSW 2018

March 12th, 2018 by

Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.

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2 Styles of Short-Form Content Helping PwC Cut Through the Clutter

February 8th, 2018 by

By turning to short-form video via channels like Snapchat and Instagram Stories, brands can capture—and keep—the precious attention of their target audience. “As social feeds continue to be overwhelmed by a never-ending influx of content, brand storytellers must embrace a less-is-more approach,” says PwC’s Larissa von Lockner.


Blockchain: How I Learned to Stop Hyping and Embrace Reality

February 6th, 2018 by

For those unfamiliar, blockchain is the underlying technology of bitcoin and cryptocurrencies that enables open, anonymous and secure transactions. As traditional businesses and enterprises were introduced to blockchains, however, their visions for applications have ranged far and wide — as has the hyperbole of its promises. Now, before we go any further, I have to get something out of way: Blockchain is not a cure-all. It will not revolutionize every facet of human life. Now that that’s covered, let’s focus on how the hype came to be, and how communicators should really be talking about it.


How the American Heart Association is Preparing for Facebook’s Algorithm Changes

January 25th, 2018 by

Smart communicators are readying their social media plans for Facebook’s soon-to-come algorithmic shift. At PR News’ Social Media Summit Feb. 22-23 in Huntington Beach, CA, Jacque Marianno, digital strategies director at the American Heart Association and American Stroke Association will touch on the coming changes and discuss how there are still ways to make organic social content work. Marianno sat down with PR News to share how communicators can bolster organic reach and prepare for the changes to come.


5 Steps to Building a Successful Influencer Team

January 23rd, 2018 by

While influencers are, by definition, solo acts, working with a few influencers on a single campaign is a lot like a team sport. Different players have their roles and everyone adds something special to help the team win. Here are five steps for brands to follow when assembling a successful influencer team.