Stories by Dan Mazei


Why Reebok Combined PR, Social and Marketing for Its Branded Newsroom

October 24th, 2017 by

In our regular feature How I Got Here, we ask PR and marketing leaders to tell us about their influences, the best advice they’ve received and trends they’ve observed and how they’re reacting to them. This week we speak with Dan Mazei, senior director of the global newsroom at Reebok.


Deja Vu: B2C Brands’ Engagement on Instagram Tops Facebook in Q3 2017

October 24th, 2017 by

In this week’s Data Dive we see that Instagram again has topped Facebook in consumer engagement. This time it’s for B2C brands in the third quarter. The Shareablee data is supplied to PR News exclusively.


6 Steps to Take if Your Brand’s in a Social Media Nightmare

October 20th, 2017 by

Your nightmare has come true, except this time you didn’t show up to school naked. Instead, your company tweeted out something that was wrong, worse than wrong, bad, and worse than that—the whole world decided to notice. So, what do you do when your brand totally screws up in public? Here are six ways to help you wake up from the nightmare.


Three Must-Haves for Effective Customer Emails

October 12th, 2017 by

Say what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.


PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling

October 10th, 2017 by

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

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The Week in PR

October 10th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.


PR Pro or Communicator? New PRSA Chair Blasts Nomenclature Debate

October 10th, 2017 by

It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.


PR Alchemy: Promoting a Project When Basic Details Are Unavailable

October 3rd, 2017 by

A PR firm was primed to publicize the launch of an HGTV series about Pittsburgh-based home renovator Kris Bennett. Trouble was details about the date, time and content of the show were kept secret until just weeks before the premiere episode. This case study examines how the PR team handled this perplexing issue.

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3 Ways to Break Your PR Silo and Land Better Media Coverage

September 29th, 2017 by

As PR practitioners, it’s easy to forget the multitude of ways that other fields—such as social media and influencer marketing—can improve and enhance other core aspects of the job, such as media relations. Social media can offer a treasure trove of stories because it brings you closer to those who are using and loving your product. And influencers can also make for great brand ambassadors on platforms other than social media. Here are three ways you can mine these areas to take your storytelling to the next level.


A Decade of Hashtags and You’re Still Doing It Wrong

September 15th, 2017 by

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.