Author Archives: PR News

Survey: Mixed Bag on Pitching Via Social Media Channels

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals. | MORE »

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Case Study: Trademark Cookies Sweeten Appeal for Hotel Chain

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company. | MORE »

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Carrying the Conversation

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady. | MORE »

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Social Media Icon Awards Finalists Announced

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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Decoding the Millennials

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
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PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time. | MORE »

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Case Study: Toshiba Lends Helping Hand to the Nation’s Helpers

In 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover. | MORE »

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Back to the Future (Again)

If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations. | MORE »

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Social Chats Can Backfire, So Have a Plan in Place First

Whether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another. | MORE »

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