Author Archives: PR News

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far. | MORE »

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Northwestern Mutual Goes to Bat for Childhood Cancer

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases. | MORE »

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As Budget Season Begins, Pricing Models Attract Scrutiny

As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar. | MORE »

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Rate of Change

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story. | MORE »

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Measure for Measure: Tracking Social Media ROI

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines. | MORE »

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Reeling in the Eyeballs

Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads). | MORE »

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The Ice Bucket Challenge: PR Takeaways From a Sensation

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message. | MORE »

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Platinum PR Awards Finalists Announced

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014. | MORE »

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Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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Looking for a Happy Medium

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
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