Author Archives: PR News
The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort
When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.
Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift
Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.
Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.
Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk.
‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue
“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications.
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues
In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data
There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.