Author Archives: PR News
Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division.
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?
▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public.