Author Archives: PR News
Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed.
Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message.
As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.
Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.
Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.