Society’s reliance on digital technology during the pandemic is prompting the transition of PR into Intelligent Relations, a research associate from Cyprus argues. As a result, PR will invest more in social-listening techniques and other digital tools. In addition, PR will expand the limits of behavioral analysis and employ the advantages of automated production and personalized content.
Stories by Panagiotis Kakolyris
How Communicators Can Help Fight Disinformation
November 3rd, 2020 by Bob Pearson and Christina NemrFighting against disinformation is an emerging discipline for communicators. If you think of it as the next generation of issues management, it becomes a skill communicators need to learn and study to avoid getting caught up in the quagmire of misleading information. Here are ways communicators can help.
Brands Breathing New Life into America’s Oldest Tradition
November 3rd, 2020 by Mike McDougallIllness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.
Seeing The Election as a Contest Between Two Brands
November 2nd, 2020 by Chris Murphy and Chris JacksonThe US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.
PR Should Beware of Zombie Accounts
October 30th, 2020 by Joshua SmithYet another thing PR pros need to be aware of: Zombie accounts on social media. These accounts can influence campaigns and even engage with your followers. How should communicators handle such monsters? We offer some tips.
What PR Pros Can Learn from Eddie Van Halen
October 28th, 2020 by Mike EmeryGuitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.
Winners of PRNEWS Platinum Awards Announced
October 27th, 2020 by PRNEWSMarketing and communication professionals gathered virtually Tuesday to celebrate honorees selected for the PRNEWS Platinum Awards, which recognize excellence across people, teams and campaigns.
Tips for Communicators Considering a Transition Back to the Office
October 27th, 2020 by James WrightA majority of communicators is unlikely to return to the office soon. Still, PR leaders are considering how to transition staff back to the office, either now or post-pandemic. James Wright, global CEO of Red Havas and global chairman, Havas PR Global Collective, shares ideas he’s considering for the transition back to the office.
Why Former VP Biden’s Media Strategy is Working
October 23rd, 2020 by Jenny WangA traditional view of PR sees success as dominating news cycles with as much buzz as a brand or celebrity can generate. Former VP Joe Biden is not doing this. Instead, he’s allowing his opponent, the president, to do most of the talking. Kglobal VP Jenny Wang explains why this tactic is working well for the Biden Harris campaign.
Tips to Bolster Multicultural Communication Internally
October 20th, 2020 by Tamon GerogeIn the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.