Stories by PR News

How Do Legacy Brands Pivot in a Digital Age?

May 4th, 2015 by

Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free.

‘Mobilegeddon’ Is Here: How to Survive It

May 4th, 2015 by

Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites.

CPG Companies Raise Awareness by Packaging Products With Social Media

May 4th, 2015 by

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

Take Twitter Analytics Into Account

April 27th, 2015 by

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

The Press Release Lives. Are Yours Effective?

April 27th, 2015 by

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

If It’s Online It Must be Video

April 27th, 2015 by

All signs point to online video as the primary way that media publishers engage audiences and capture all-important eyeballs.

When Opportunity Knocks

April 27th, 2015 by

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.

The Week in PR—April 20 – April 24, 2015

April 27th, 2015 by

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.