There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.
Stories by Katie Paine
If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.
For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.
The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?
Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free.
Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites.