Philanthropy always played a significant role within PR—and vice versa. A public figure or corporation wants the right PR campaign for a favorable image through philanthropy. Nonprofits need campaigns and influencers to raise awareness.
Stories by Jenny Frenkel
Key Lessons from Messaging to Frontline Workers During Coronavirus
December 1st, 2020 by Julie SheedyWhile many businesses are accustomed to working virtually, essential workers have remained on site during the pandemic. In pre-coronavirus times, internal messaging routinely thanked staff, celebrated victories, updated employees and bolstered morale. During the past nine months, the volume of such messaging has risen significantly.
Rushing to Return to Normal After a Crisis is a Risky Move
November 30th, 2020 by Hugh BraithwaiteThe goal of crisis management is to return as quickly as possible to business as usual, right? Actually, regaining public trust might be a better target. However, regaining the public’s trust takes time. In addition, it requires a change story that’s communicated consistently during the transition to normalcy. A good example is Chipotle, which continues to communicate its change story. The brand is a Wall St darling again.
Retired Army PAO Offers a Novel Way to Approach PR Crisis
November 25th, 2020 by Steve ManuelOne of the most enjoyable parts of PR and communication is that you’re constantly learning, even when doing pleasure reading. In this post from Crisis Insider, we learn about two novels with fictional PR crises at their center. While these novels offer fictional crises, the lessons they offer PR pros are real and useful.
PRNEWS Announces Honorees for PR People and Rising Stars Awards
November 20th, 2020 by PRNEWSPRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards. From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.
PR Needs Bigger Role in DEI, Webinar Speakers Say
November 18th, 2020 by PRNEWSFor it to be most effective, DEI efforts need to expand beyond being a function of HR, according to panelists at this week’s PRNEWS webinar, “Communicating Diversity, Equity and Inclusion Actions to External Stakeholders.” The question, then, becomes what PR’s role should be.
Do Your Homework to Whittle Down That Media List
November 17th, 2020 by PRNEWSThere’s no definitive way to pitch. Some prefer to send out news to as many content providers as possible and see what sticks. Other media relations pros opt for pitching a few time-tested journalists. As we get ready to discuss these topics and more during PRNEWS’ Media Relations Next Practices Virtual Event (Dec. 8-9), Deshundra Jefferson, chief strategic communications officer with Credit Union National Association, gives us a look at her pitching philosophy.
Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?
November 16th, 2020 by Jonathan Rick and Chloe BaerwaldBeginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.
Tips for Building a Media List from Scratch and Avoiding Spray and Pray
November 13th, 2020 by Steve SmithToo many PR pros continue to conduct media pitching with the “spray-and-pray” approach, using a long list of media contacts that might be way out of date and contain the wrong information for content creators. Instead, a smaller, hand-crafted list is a better bet. Here’s a step-by-step method for creating such a list.
Honoring Those Who’ve Served: A Message on Veterans Day
November 11th, 2020 by Steve ManuelA veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.