Stories by PR News

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

June 22nd, 2015 by

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment

A Crisis Team Can Save Your Brand

June 22nd, 2015 by

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.

The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

Pitching with Video: How to Shoot and Other Tips

June 15th, 2015 by

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

June 15th, 2015 by

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

10 Twitter Chat Tips Sure to Spark Engagement

June 15th, 2015 by

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

Bake in PR Measurement First

June 15th, 2015 by

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.

The Week in PR, June 1- June 8

June 8th, 2015 by

The revenge of old media, the popularity of PR and IHOP’s new dish.