Stories by PR News

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.

Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike

July 27th, 2015 by

It seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action.

4 Steps to a Winning Social Media Narrative

July 27th, 2015 by

Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset.

6 Ways to Integrate Employees Into Your Organizational Messaging

July 27th, 2015 by

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix.

5 Questions to Ask Before Measuring Your Content Marketing Campaigns

July 27th, 2015 by

For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to.

How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

July 27th, 2015 by

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.

Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

July 27th, 2015 by

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

Find Your Level of Discomfort and Force Yourself to Stretch

July 20th, 2015 by

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”

Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

July 20th, 2015 by

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News.