Finding ways to authentically share news of your CSR programs with key audiences can be a challenge. It’s not as simple as just telling people what you’re doing. Communicators need to personalize their brand’s CSR activities to key audiences and explain why they matter.
Stories by Jennifer Morris
How the Pandemic Changed SEO and Trends You Need to Know in 2021
January 5th, 2021 by Greg BarkleyWhile 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.
Shaping the Toolkit: A Look at PR Services Companies and Founders
January 5th, 2021 by Jenny FrenkelThough PR service companies are underrepresented in our industry’s history, they are responsible for much innovation in the sector. In fact, a few services companies date back to the late 1800s. Let’s look at some of the people behind these successful businesses that helped shape PR.
Eat or Be Eaten: Battling Dirty Data During The Pandemic
January 4th, 2021 by Sky CassidyData is data, right? Not if it’s dirty. Considering how many businesses have downsized, closed temporarily or shuttered completely, it’s a good bet that a significant number of contacts on your marketing lists are out of date. Ditto employees, some of whom were furloughed, terminated or work from home (do you have their correct address and phone number?). Now’s the time to begin cleaning.
Crisis Management Tips for Hilaria (Hillary?) Baldwin
December 30th, 2020 by Jenny WangThose who thought PR crises were finished for the year probably hadn’t counted on Hilaria Baldwin’s identity issues popping into the news just days before 2020 ended. OK, so Ms. B. isn’t who she’s claimed. Instead of coming clean, she and her husband have made things worse. Fast, someone, get them a PR pro!
How Being in PR Helped Me Plan a Wedding During COVID
December 28th, 2020 by Courtney MoedIt’s said that life sometimes imitates art. For many PR pros in 2020, it was difficult to separate life at home from life at work. For at least one PR pro, the confluence of home and work was beneficial as she learned that training in PR helped her stage a wedding during the pandemic.
Tips for Avoiding Online Blowback During the Holidays
December 24th, 2020 by Lisa RobertsIt’s nearly time for a break. Yet social media never really takes a breather. That’s why it’s crucial that brands continue to monitor the social conversation during the 2020 holiday season.
Simple Tips for Brands to Gain Audacious TikTok Success
December 23rd, 2020 by Michelle SindyukovTikTok can be friendly to brands, or a terror. Here are tips to help brands navigate the sometimes-difficult waters of the hottest new social media platform.
Three Keys to Effective Communication Amid ‘The Great Restart’
December 22nd, 2020 by Kathy BloomgardenYou thought 2020 was difficult? It was. But what about 2021? Successful communication amid the coming year’s highly sensitive environment will require more authenticity, empathy, and innovation to meet new and evolved expectations.
Holiday Campaign Wisdom You Can Use All Year Long
December 18th, 2020 by Sarah WareThis holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.