We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
Stories by MARGOT SINCLAIR SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, Hill+Knowlton Strategies
In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
The secret to building an effective PR team could be to steer clear of PR.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
The press release is far from dead. Yet some elements of writing an effective release have changed.