Stories by PR News

The Week in PR, June 22 – June 26

June 28th, 2015 by

Lego said last week it plans to invest $150 million during the next 15 years to make its plastic building blocks in a more sustainable way.

Make Sure Your Message Has a Goal

June 22nd, 2015 by

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.

Goals, Spending Help Find Best Social Site for Your Brand’s Message

June 22nd, 2015 by

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.

Analytics Can Help Your LinkedIn Profile

June 22nd, 2015 by

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it?

Relevant Content Makes Discovering It Easier

June 22nd, 2015 by

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”

4 Tips for Working With External Bloggers

June 22nd, 2015 by

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust.

Toshiba Uses Strategic Meetings to Integrate and Boost Communications

June 22nd, 2015 by

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment

A Crisis Team Can Save Your Brand

June 22nd, 2015 by

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens.

The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.

Pitching with Video: How to Shoot and Other Tips

June 15th, 2015 by

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.