Stories by Joe Friedlein

Some PR pros are put off when they hear words like ‘data’ and ‘SEO.’ Not to worry. In this post, SEO pro Joe Friedlein offers easily digestible tips that will help you employ SEO data to help with all phases of communication. He also makes suggestions for free tools that can help infuse PR strategies with simple data points.

We’re communicators, so it’s natural for us to dissect Oprah’s big interview in a slightly different way than most. For us, some of the questions center on the couple’s goals in agreeing to sit for the interview and did they make their case well?

PRNEWS is pleased to announce finalists for its CSR & Diversity Awards programs. Winners will be announced April 27 during our Social Impact Event.

Bon Appétit (BA), a 64-year-old food and entertainment publication, gained popularity with Millennials and Gen-Z via its YouTube channel. During the nationwide Black Lives Matter protests in June 2020, BA issued a statement from its editor-in-chief saying the brand had “work to do” on diversity.

The tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

Looking at the market for earned media during a recent PRNEWS webinar, PR pros admitted the landscape remains highly competitive, though a bevy of targets is available. Panelists urged PR pros to consider a range of traditional and newer media outlets.

Goldman Sachs boss David Solomon is the latest CEO to join the debate over working from home. For his company, it’s not feasible, he says. For other leaders, the pandemic made work from home a necessity. The author of this was a skeptic, but now he’s sold on working from home. Companies have made changes, though, including sharing corporate values and transmitting culture via internal communication.

Most employees receive health benefits from employers. It makes sense that companies are at the center of getting staff to vaccinate. Here are tips and tactics to create engaging, fun and accessible internal communication to encourage vaccination.

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.

Social media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.