We’re human and make mistakes. How we recover from them is important. In this series about lessons PR pros learned early in their careers, Cindy Villafranca of Southwest Airlines discusses how she grew after making an embarrassing mistake.
Stories by Cindy Villafranca
Raising Prices Post-Pandemic: An Opportunity to Discuss Value
May 27th, 2021 by Daniel ReneIt seems inevitable that prices for raw materials, labor and other fees will rise as the pandemic recedes. Consumers usually bear the pain of such price increases. Companies can either hide the fact that consumer/customer prices will rise or discuss it openly. There are a few ways communicators can try to ease the pain in these unpleasant situations.
Lessons from the Call to #Boycott Companies with Ties to Israel
May 26th, 2021 by Lisa RobertsTraditional social listening no longer is enough, brands and companies are discovering. Operating on the fringes of the web, factions spread false narratives that can lead to mainstream activity, such as boycotts. Without early knowledge of such activities’ origins, communicators and companies may miss the chance to respond promptly.
Creative Hiring: How to Think Outside the LinkedIn Box
May 21st, 2021 by Mallory BlairThe conventional hiring process is, well, conventional. Want ads, resumes, LinkedIn, recruiting and search firms. In PR, a field where creativity is highly valued, the traditional hiring route may not always find the best candidates. Companies that take an off-beat recruiting approach likely will find highly creative candidates.
4 Tips to Incorporate LinkedIn into Your B2B Social Strategy
May 20th, 2021 by TJ MackeB2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.
When Crisis Calls, Answer the Phone
May 18th, 2021 by Brett BruenHow many crises might have been averted just by asking a few more questions and offering a couple of clarifying points? The author provides some key lessons.
Is Your Business Prepared for Cyber Armageddon?
May 18th, 2021 by Deb HilemanRecent attacks have become bolder and more sophisticated and include invasions of government agencies, healthcare providers, schools and organizations of all types and sizes, including the likes of Twitter and Microsoft and the National Basketball Association. But while most attacks are against large, well-known brands, small business also is a big target for bad actors. The ransomware attack on one of the United States’ largest fuel pipelines is an all-too-frequent reminder that more needs doing. Now.
How PR Pros Can Guide Companies to Speak Out on Social Issues
May 18th, 2021 by Bill NovelliIn today’s polarized climate, companies and CEOs take a risk when they speak out on political and social issues. On the other hand, remaining silent can be just as dangerous. Here are several tactics PR pros can employ as they help companies navigate these difficult situations.
Why It’s Critical to Get PR Involved in Product Development and Launch
May 14th, 2021 by Matthew BeatonThe market’s volatility makes it more important to have PR in at the earliest stages of products and campaigns. When a misstep can result in a public backlash, getting PR’s input at the outset of product development and message creation is tantamount to having an insurance policy.
How Communicators Can Help Educate America on AAPI Heritage
May 5th, 2021 by Jenny FrenkelMisinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.