Stories by BOB PEARSON, PRESIDENT, W20 GROUP

5 Action Items to Help You Prepare for Audience & Market Transformations

September 21st, 2015 by

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

Week in PR

September 21st, 2015 by

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.

The Week in PR

September 14th, 2015 by

Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.

Chief Communications Officer’s Role Expands as Social Media Threat Grows

September 14th, 2015 by

A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.

How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

September 14th, 2015 by

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

2015 Platinum PR Award Finalists Announced

September 14th, 2015 by

In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.

Week in PR

August 31st, 2015 by

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.

How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

August 30th, 2015 by

The secret to building an effective PR team could be to steer clear of PR.