Stories by BY CAITLIN MORRISSEY, ACCOUNT MANAGER, HENSON CONSULTING

How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

November 9th, 2015 by

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.

How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

November 2nd, 2015 by

We asked four PR pros with extensive writing backgrounds to provide tips and tactics.

4 Tips to Add the PR Magic Clients and Senior Leaders Expect From You

November 2nd, 2015 by

Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.

Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

November 2nd, 2015 by

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

November 2nd, 2015 by

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

The Week in PR

November 2nd, 2015 by

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.

6 Rules to Live by When a Social Media Meltdown Threatens Your Brand

November 2nd, 2015 by

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

In a Rebrand, Rethink Everything, Get Outside Help and Reconnect Boldly

October 26th, 2015 by

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.

Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

October 26th, 2015 by

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.