Stories by John Roderick, president, J. Roderick, Inc.

How PR Can Take Ownership of Integrated Brand Communications

August 17th, 2015 by

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

August 10th, 2015 by

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.

Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

August 10th, 2015 by

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

August 10th, 2015 by

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.

The Week in PR, August 3 – August 10

August 10th, 2015 by

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

8 Tips for Boosting Your Snapchat Campaign

August 10th, 2015 by

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

3 Ways a B2B Software Company Improved Its Integrated Communications

August 3rd, 2015 by

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.

Social Media Engagement on Video Posts Soars 163 Percent in 2015

August 3rd, 2015 by

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.

The Week in PR, July 27 – August 3

August 3rd, 2015 by

APCO’s new crisis management offering, best cities for PR specialists and PR Movers