Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release
Stories by SARAH SEGAL, DIRECTOR, MEDIA RELATIONS, CORPORATE MARKETING, THE BLUESHIRT GROUP
Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.
We asked journalists and PR pros about ways to build better relationships with each other.
Paying attention to finances and products as well as so-called softer categories, such as corporate citizenship, governance and workplace morale, is necessary to build and maintain a brand’s reputation, which, as is well known, can be crucial during and after a crisis.
While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed
5 tips for proactive media relations.
5 tips from FedEx about using Instagram to tell brand stories.
Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA