Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
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To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
We asked four PR pros with extensive writing backgrounds to provide tips and tactics.
Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.