Stories by BY Ronn Torossian, FOUNDER, CEO, 5WPR

10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

December 14th, 2015 by

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

How the Gig Economy Will Affect Your PR Team in ’16

December 14th, 2015 by

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.

Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

December 7th, 2015 by

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.

11 Tips to Help You Prove PR Value in 2016 and Beyond

December 7th, 2015 by

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of

How to Harness Influencers to Simplify and Improve Your Social Analytics

December 7th, 2015 by

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every

The Week in PR

December 7th, 2015 by

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle

4 Press Release Alternatives That Drive Engagement

December 7th, 2015 by

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press

How Local Coverage Can Buy You National Exposure, Grow Your Brand

December 7th, 2015 by

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

December 7th, 2015 by

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

6 Tips to Help Build Execs’ Credibility Through Bylined Articles

November 23rd, 2015 by

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.