Stories by PR News

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

Week in PR

August 24th, 2015 by

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography

10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

August 24th, 2015 by

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Week in PR

August 18th, 2015 by

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

August 17th, 2015 by

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

August 17th, 2015 by

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.