It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.
Stories by PR News
New Instagram Features Put Premium on Better Brand Storytelling and Great Videos
November 9th, 2015 by PR NewsWhatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort
November 9th, 2015 by PR NewsTo paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
Command-and-Control Political Brands Have Plenty to Learn From Chipotle
November 9th, 2015 by BY Katie Paine, CEO, paine publishingIn this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
The Week in PR
November 9th, 2015 by PR NewsTransparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.
How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure
November 9th, 2015 by BY CAITLIN MORRISSEY, ACCOUNT MANAGER, HENSON CONSULTINGPR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers
November 2nd, 2015 by PR NewsWe asked four PR pros with extensive writing backgrounds to provide tips and tactics.
4 Tips to Add the PR Magic Clients and Senior Leaders Expect From You
November 2nd, 2015 by BY Joshua Spivak, Senior Director, Ripp Media; Senior Fellow, Hugh L. Carey Institute for Government Reform, Wagner CollegePitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PR NewsWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy
November 2nd, 2015 by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/CWhen launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.