Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.
Stories by PR News
A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.
We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
The secret to building an effective PR team could be to steer clear of PR.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.