Stories by BY Ronn Torossian, FOUNDER, CEO, 5WPR

Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016

November 23rd, 2015 by

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”

A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close

November 23rd, 2015 by

As the end of the year closes in, it also may be a good time to take a look at our professional objectives.

7 Tech Trends Chief Communications Officers Should Track in 2016

November 23rd, 2015 by

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.

The Week in PR

November 23rd, 2015 by

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.

Integration, Mobile, Content Ahead in 2016

November 16th, 2015 by

What are PR leaders thinking about as we head toward 2016?

How ‘Calendaring,’ Message Brevity and Social Ads Can Boost PR in 2016

November 16th, 2015 by

To start planning for 2016, a good first step is to use “calendar” as a verb

What the Candidates (and PR) Should Know About Millennials

November 16th, 2015 by

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

November 16th, 2015 by

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

The Week in PR

November 15th, 2015 by

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.