Stories by PR News

The Week in PR

September 14th, 2015 by

Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.

Chief Communications Officer’s Role Expands as Social Media Threat Grows

September 14th, 2015 by

A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.

How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

September 14th, 2015 by

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

2015 Platinum PR Award Finalists Announced

September 14th, 2015 by

In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.

Week in PR

August 31st, 2015 by

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.

How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

August 30th, 2015 by

The secret to building an effective PR team could be to steer clear of PR.

Leading the Charge: 5 Steps to Get Salespeople on Board With PR

August 24th, 2015 by

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

How to Find Business Value in Instagram With Minimal Financial Investments

August 24th, 2015 by

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

A 6-Step Foundational Approach to Reputation Management Strategy

August 24th, 2015 by

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.