To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”
Stories by BY Ronn Torossian, FOUNDER, CEO, 5WPR
A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close
November 23rd, 2015 by BY AIMEE J. LEWIS, INDEPENDENT PR AND MARKETING CONSULTANTAs the end of the year closes in, it also may be a good time to take a look at our professional objectives.
7 Tech Trends Chief Communications Officers Should Track in 2016
November 23rd, 2015 by BY BOB PEARSON, PRESIDENT, CHIEF INNOVATION OFFICER, W2O GROUPIt’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.
The Week in PR
November 23rd, 2015 by PR NewsPeople Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.
How to Use Measurement to Assess What Worked in ’15 and Plan for ’16
November 23rd, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL+KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR THE MEASUREMENT AND EVALUATION OF COMMUNICATIONWhether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
Integration, Mobile, Content Ahead in 2016
November 16th, 2015 by PR NewsWhat are PR leaders thinking about as we head toward 2016?
How ‘Calendaring,’ Message Brevity and Social Ads Can Boost PR in 2016
November 16th, 2015 by BY JARONE ASHKENAZI, Consultant and WriterTo start planning for 2016, a good first step is to use “calendar” as a verb
What the Candidates (and PR) Should Know About Millennials
November 16th, 2015 by BY DAVID GORODETSKI, CO-FOUNDER, COO, EXECUTIVE CREATIVE DIRECTOR AND ANDREA FETCHKO, ACCOUNT COORDINATOR, PR, SAGE COMMUNICATIONSDue to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.
From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016
November 16th, 2015 by BY ALYSON JAMISON, APR, SENIOR PROGRAM MANAGER, STALWART COMMUNICATIONSIn preparation for a successful 2016, here are some tips PR professionals may want to consider.
The Week in PR
November 15th, 2015 by PR NewsIt was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.
