Stories by CHRIS LAPLACA, SVP, CORPORATE COMMUNICATIONS, ESPN

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

How PR Insights Drive Great Marketing—and How You Can Get in on the Action

September 21st, 2015 by

How can we find meaningful insight, especially when traditional focus groups may not be an option?

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

September 21st, 2015 by

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

September 21st, 2015 by

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

Updated Barcelona Principles Set a Framework for Global Measurement

September 21st, 2015 by

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.

5 Action Items to Help You Prepare for Audience & Market Transformations

September 21st, 2015 by

The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

Week in PR

September 21st, 2015 by

No Coal in Edelman’s Stocking: There are plenty of PR lessons in the news surrounding Edelman’s decision to end ties with coal producers and climate change deniers.

The Week in PR

September 14th, 2015 by

Back to Barcelona: With it being Measurement Week in North America (please see page 9), it’s important to note the International Association for Measurement and Evaluation of Communication (AMEC) launched an updated Barcelona Principles, which it’s calling Barcelona Principles 2.0.

Chief Communications Officer’s Role Expands as Social Media Threat Grows

September 14th, 2015 by

A brand’s reputation can be dented faster than at any time in history, in large part due to social media. That’s why the 75 Fortune 500 CCOs who responded to the study said their top priorities included protecting the brand against fallout from social media attacks.