As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the
Stories by PRNEWS
PR Execs at Cash-Strapped Nonprofits Use Partnerships to Extend Engagement
February 18th, 2013 by PRNEWSHospital Tops Facebook Loyalty List; Consumer Purchasing Gets More Complex; Hispanics Gravitate to ‘Social Care’
February 18th, 2013 by PRNEWS▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in
The Event PR Oscar Goes To: The Organization that Innovates the Most
February 18th, 2013 by PRNEWSIt’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut
How To: 5 Steps for Making Complex Topics Easier to Understand
February 18th, 2013 by Rose Mary MoeglingWe’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain
The New Press Release: Mix Digital/Social Outreach with Old-School Writing Chops
February 11th, 2013 by PRNEWSWoe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued
LinkedIn Tapped by Small-Business Owners As Social Platform with the Most Potential
February 11th, 2013 by PRNEWSBy a wide margin, small-business owners said that B2B social network LinkedIn is the social-media tool they use the most and has the greatest potential to help their companies, according to a recent survey by… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
February 11th, 2013 by PRNEWS1. B2C content marketers deploy an average of 12 tactics to distribute their content. (p. 1) 2. Press releases allow PR pros to tell their brand’s story—but the writing has to be eloquent. (p. 1)… Continued
Efficiency and Integration Critical For Effective Content Marketing
February 11th, 2013 by PRNEWSAs the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued
PR News Announces Nonprofit Awards Finalists
February 11th, 2013 by PRNEWSIt’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This… Continued
Quick Study: Technology Mag Readers Consume Media Across Multiple Platforms; The Power of #Hashtags on TV
February 11th, 2013 by PRNEWSâ–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where… Continued