There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
Stories by Ned Barnett, Marketing & PR Fellow, American Hospital Association
Akin to Periscope, Facebook Live allows users to broadcast events in real time.
Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.
Being a CSR practitioner today is more challenging than ever.
The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.
Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.