When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Stories by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/C
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.
Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?
The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.