It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued
Stories by Nicki Gibbs
PRNEWS Honors Top Women in Industry at New York Gala
September 7th, 2022 by PRNEWSPRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.
Three Approaches for Engaging Global Warming’s ‘Six Americas’
September 7th, 2022 by Sandra EricsonYale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
Communicators: Prepare Now for a (Potential) Federal Data Protection Law
August 23rd, 2022 by Kelly Miller and Maggie JenkinsThe savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.
PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala
August 22nd, 2022 by PRNEWSPRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.
Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play
August 3rd, 2022 by Eric DahanAI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
Mixing Data with Human Interaction Can Maximize Media Relations
July 27th, 2022 by Tanika PradhanMedia relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.
Making Small Changes in Your Writing Can Improve It Greatly
July 25th, 2022 by Elizabeth GalewskiSubject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
With Recession Ahead, PR Diners Focus on Showing Value Daily
July 6th, 2022 by Chris HariharWith a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.
Fear Not, AI Can Help Prove PR Results & ROI
June 30th, 2022 by Amy DardingerSome PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued