Stories by PR News

Week in PR

December 21st, 2015 by

As we reported last week in these pages, Chipotle’s top financial man, CFO Jack Hartung, said that its proposed industry-leading food safety program likely would result in the burrito maker having to raise prices

10 Holiday Gift Ideas for PR Pros

December 21st, 2015 by

The holidays are upon us. But face it: For many of us, holiday shopping has just begun.

Most Important PR Lesson of 2015? Endless Learning = Survival & Success

December 21st, 2015 by

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.

The Week in PR

December 14th, 2015 by

Eagle has Landed: Your brand can do many things correctly in a crisis and it still may end up having weeks like Chipotle experienced, which included a share price falling (down almost 30% over 4 months)

4 Insider Views of the Forces That Will Change Public Relations in 2016

December 14th, 2015 by

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.

PR in 2016: Tumbling Silos and Heated Competition for Talent

December 14th, 2015 by

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.

10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

December 14th, 2015 by

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

How the Gig Economy Will Affect Your PR Team in ’16

December 14th, 2015 by

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.

Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

December 7th, 2015 by

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.

11 Tips to Help You Prove PR Value in 2016 and Beyond

December 7th, 2015 by

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of