Stories by Nicki Gibbs

It’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York.

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

With a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.

Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued