Stories by Andrew Gilman

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.

There’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets.

It’s not pretty earnings-wise for PR agencies right now. Operating profit this year fell to an average of 16.1%, from 18.8% last year, according to an exclusive report produced by StevensGouldPincus on behalf of PR News.

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations.

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.