Stories by Melissa Mathews

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

The International Day for Tolerance emphasizes tolerating differences is not enough. Change requires intentional shifts. Here’s how to begin.