This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.
Stories by Kristie Kuhl, JD, Partner, Finn Partners
Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Not long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.