How Local Coverage Can Buy You National Exposure, Grow Your Brand

December 7th, 2015 by

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

December 7th, 2015 by

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should

6 Tips to Help Build Execs’ Credibility Through Bylined Articles

November 23rd, 2015 by

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.

Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

November 23rd, 2015 by

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016

November 23rd, 2015 by

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”

A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close

November 23rd, 2015 by

As the end of the year closes in, it also may be a good time to take a look at our professional objectives.

7 Tech Trends Chief Communications Officers Should Track in 2016

November 23rd, 2015 by

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.

The Week in PR

November 23rd, 2015 by

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.

Integration, Mobile, Content Ahead in 2016

November 16th, 2015 by

What are PR leaders thinking about as we head toward 2016?