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The Week in PR

February 1st, 2016 by

The Week in PR

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.

Crisis Management Tips Learned From the Ebola Outbreak in West Africa

January 25th, 2016 by

While each situation is unique, the importance of effective communication in these instances isn’t.

The Week in PR

January 25th, 2016 by

The Week in PR

5 Ways to Build Better Coexistence Between Millennials and Managers

January 25th, 2016 by

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.

Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

January 25th, 2016 by

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

January 25th, 2016 by

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.

47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

How to Prepare Your Brand for Inescapable Global Transformations

January 18th, 2016 by

In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.