Stories by PR News Editors

Short Film Emphasizes the Disturbing Role Devices Play in Our Lives: Video Pick

August 27th, 2013 by

Here’s a little food for thought on our increasingly addictive relationship with technology.

PR News Announces CSR Awards Finalists

January 14th, 2013 by

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.

Tactics, Tailored Content Make for Effective Content Marketers

January 7th, 2013 by

What makes for good content marketing? You can start with creating content that’s engaging.

Taming the Beast: Managing a Massive Trade Show Schedule

December 27th, 2012 by

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Rise of Data and Online Analytics Offers PR Executives a New Pitch

December 10th, 2012 by

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.

How to Best Navigate the Changing Journalism Terrain

December 10th, 2012 by

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).

Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

September 21st, 2009 by

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity… Continued

Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation

August 26th, 2009 by

Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services,… Continued