Author Archives: PR News Editors

Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will | MORE »

Posted in Digital PR, Free Content, freed up premium content, Media Relations, Nonprofit PR, Subscription Content | Comments Off

Short Film Emphasizes the Disturbing Role Devices Play in Our Lives: Video Pick

Here’s a little food for thought on our increasingly addictive relationship with technology. | MORE »

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PR News Announces CSR Awards Finalists

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C. | MORE »

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Tactics, Tailored Content Make for Effective Content Marketers

What makes for good content marketing? You can start with creating content that’s engaging. | MORE »

Posted in Digital PR, Research, Subscription Content | Comments Off

Taming the Beast: Managing a Massive Trade Show Schedule

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

How to Best Navigate the Changing Journalism Terrain

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same). | MORE »

Posted in Featured, Free Content, Water Cooler | 1 Comment

Rise of Data and Online Analytics Offers PR Executives a New Pitch

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

Posted in Featured, Free Content, How To, Measurement, Research | Comments Off

Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity … | MORE »

Posted in Media Relations Case Studies | Comments Off

Rebranding One of the Oldest Professions: How PR Made Actuaries Relevant to the Modern Corporation

Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services, … | MORE »

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