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Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.
What makes for good content marketing? You can start with creating content that’s engaging.
Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity …
Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services, …
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