Author Archives: Niklas de Besche

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

Posted on 10/31/2011 by Niklas de Besche

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

Posted in Digital PR, Featured, Free Content, How To, Measurement, Social Media | Comments Off

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

Posted on 10/31/2011 by Niklas de Besche

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

Posted in Digital PR, Featured, Measurement, Subscription Content | Comments Off