Stories by Nancy Lim Rothman, CallRail

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Three Easy Ways to Merge Organic and Paid Search

December 4th, 2017 by

With U.S. consumers spending up to 5 hours daily on mobile devices, social media usage patterns are a goldmine for marketers. Yet social media alone is not enough. Shoppers are more than their mobile Facebook or Twitter profiles. Other sources should be added to social media data, our author argues and provides 3 easy steps to augment consumer insights to create more data-driven, research-backed campaigns.