Author Archives: Matt Kucharski and Heidi Wight

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

Posted in Featured, Free Content, How To, Measurement | Comments Off

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

Posted in Featured, Measurement, Subscription Content | Comments Off