Stories by Mark Weiner

Setting Objectives: The Key to Proving the Value of Public Relations

March 15th, 2010 by

Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. A clear, broad-based understanding of the organization’s objectives improves its chances for success.

11 Questions for PR Investment Decision Makers

June 1st, 2009 by

Executives who invest in PR have become much more discriminating when evaluating marketing and communications performance. But, regardless of the current economy, proving the value of PR has endured over time as one of the… Continued

Tip Sheet: Value, Expectations and ROI: Doing More With Less

July 24th, 2006 by

PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation contributing directly to meaningful business results. Simple examples… Continued

PR Myth of the Month: Real-Time News Analysis Is Essential

March 1st, 2012 by

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis.