Stories by Morry Smulevitz

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Four Timeless Values From Journalism That Will Propel Your Media Pitching

October 24th, 2017 by

Despite the digital landscape, there are a few timeless journalistic axioms that can help PR pros elevate their media pitching. AbbVie’s Public Affairs chief Morry Smulevitz provides tips learned during a lifetime of watching his father work.

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How PR Can Play a Role in Training Employees to Be Brand Ambassadors

March 13th, 2017 by

Last year, I moved. That meant along with changes to my billing address, my favorite coffee shop and my go-to dog park, I also switched cable TV providers, sending me down a month-long rabbit hole of technician visits, troubleshooting phone calls and frustrations of every kind. The experience also resulted in the best PR I’ve ever received. It was due to just 1 employee who cared.

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Write On: 5 Tips to Help You Write Better and Why Writing Still Matters

November 7th, 2016 by

Remember about five years ago, when everyone in PR became enamored with analytics and how numbers and math would create a Moneyball across the communications landscape? While today no one disputes the fact that analytics has become a standard communications tool, it is clear that a new—and surprising—weakness in our industry has emerged: the written word.