Stories by Matthew Schwartz

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […]

The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.