Author Archives: Matthew Schwartz


About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

How to Tell a Story When It’s Not a Great Story

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

PR Tips for How to Ride Out #Blizzard2015

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished. | MORE »

Posted in Free Content, Internal Communication, Social Media, Water Cooler | Comments Off

4 Tips for Producing (Less Static) Podcasts

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Facebook Rolls Out ‘Facebook At Work’

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | Comments Off

Daily Facebook Engagement Rises to 70 Percent of Users

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent). | MORE »

Posted in Free Content, Research, Water Cooler | Comments Off

4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators. | MORE »

Posted in Digital PR, Free Content, Research, Social Media, Water Cooler | Comments Off

3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014. | MORE »

Posted in Corporate Responsibility, Crisis Management, Free Content, Media Relations, Social Media, Water Cooler | Comments Off