Author Archives: Matthew Schwartz

avatar

About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

 | MORE »

Posted in Corporate Responsibility, Crisis Management, Free Content, Media Relations, Social Media, Water Cooler | Comments Off

5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

 | MORE »

Posted in Digital PR, Free Content, Research, Social Media, Water Cooler | Comments Off

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

 | MORE »

Posted in Crisis Management, Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | Comments Off

Does Your Press Release Include the Following Elements?

No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.

 | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

A New Year’s Resolution That’s Doable

Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […]

 | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Sony Struggles to Respond to a Fast-Changing PR Nightmare

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.

 | MORE »

Posted in Crisis Management, Free Content, Internal Communication, Media Relations, Water Cooler | Comments Off

5 of the Worst PR Scandals of 2014

Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.

 | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | 1 Comment

4 Types of People Who Can Help Inform Your Content Marketing Strategy

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.

 | MORE »

Posted in Digital PR, Free Content, Internal Communication, Water Cooler | Comments Off

‘YouTube Rewind’ Spotlights Viral Hits. Does Your Video Measure Up?

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year.

 | MORE »

Posted in Digital PR, Free Content, Water Cooler | Comments Off

LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

 | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off