Author Archives: Matthew Schwartz
Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram
If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?
How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […]
It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll.
Winner: USANA Health Sciences – The Best Kept Secret of Elite Athletes USANA Health Sciences, which provides health and nutrition services, wanted to get the word out about the 600-plus athletes who choose USANA supplements. …
Co-Winner: MWW – Making MWW Matter More “Matter More” is the guiding philosophy of MWW. The East Rutherford, New Jersey-based agency is considered one of the nation’s top midsize PR firms, with a stable of …